Case Studies
Case Study #1
Customers who had not ordered in 90 days or more were called
and given an aggressive offer good for one week only.
411 customers were contacted, and 74 responded with orders.
That's a response rate of 18%! And those customers had
an average ticket of over $20!
Case Study #2
Again, customers who had not ordered in 90 days ot more
were called and given an aggressive offer for one week
only. 1000 customers were contacted, and 70 responded
with orders. That's a response rate of 7%!
Case Study #3
Same scenario. This time 1700 customers were contacted, and
91 responded with orders. That's a response rate of 5.35%
resulting in over $1250 in sales for the week, and 91 reactivated
customers!
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